35th European Marketing Academy (EMAC) Conference

    Activité: Participation ou organisation d'un événementParticipation à une conférence, un congrès

    Description

    On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market with N. Demoulin (IESEG School of Management, Lille, France) This research focuses on differences between adopters and n
    Période23 mai 200626 mai 2006
    Type d'événementUne conférence
    EmplacementAthens, GrèceAfficher sur la carte