Motivations du consommateur d’une marque low-cost à participer à une communauté de marque en ligne

  • Alexe Deverdenne

Student thesis: Master typesMaster in Business Engineering Professional focus in Analytics & Digital Business

Abstract

Date of Award19 Jun 2019
Original languageFrench
Awarding Institution
  • University of Namur
SupervisorAlain DECROP (Supervisor)

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