AbstractThis thesis is part of a subject still quite unknown, mobile applications dedicated to wine. Within the
framework of this thesis, we study these applications in order to provide information on Belgian wine
consumers who use them but also on those who do not use them in order to compare these two
groups. We seek to evaluate the intervention of mobile applications dedicated to wine in the
purchasing process of wine consumers and to identify the differences between users and non-users.
In this regard, an exploratory quantitative study was therefore carried out. Moreover, it allowed us
to build a profile of the typical user. As a result of our analyses, we can conclude that users of mobile
applications dedicated to wine do indeed have a different profile from non-users.
|Date of Award||4 Sep 2020|
|Supervisor||Pietro ZIDDA (Supervisor)|
- Buying behaviors
- Mobile applications