Using Brand constellation to segment the market: a goal systemic perspective

Brandt, Celine- HEC ULg

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2013
Eventthe 8th Global Brand Conference of the Academy of Marketing’s Brand. - Porto, Portugal
Duration: 20 Mar 2004 → …

Scientific committee

Scientific committeethe 8th Global Brand Conference of the Academy of Marketing’s Brand.
CountryPortugal
CityPorto
Period20/03/04 → …

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