Typology of vacation decision-making modes

Research output: Contribution to journalArticlepeer-review


This article presents a new typology of vacationers, which is based on decision-making variables rather than on traditional sociodemographic and psychographic criteria. We describe six types of vacationers: habitual, rational, hedonic, opportunistic, constrained, and adaptable. This typology emerged from an interpretive qualitative study of Belgian vacationers. Here factor and cluster analyses help us to quantitatively validate the typology on a representative sample of holidaymakers.

Original languageEnglish
Pages (from-to)189-197
Number of pages9
JournalTourism Analysis
Issue number3
Publication statusPublished - 2006


  • Decision making
  • Segmentation
  • Tourists' typology


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