This article presents a new typology of vacationers, which is based on decision-making variables rather than on traditional sociodemographic and psychographic criteria. We describe six types of vacationers: habitual, rational, hedonic, opportunistic, constrained, and adaptable. This typology emerged from an interpretive qualitative study of Belgian vacationers. Here factor and cluster analyses help us to quantitatively validate the typology on a representative sample of holidaymakers.
|Number of pages||9|
|Publication status||Published - 2006|
- Decision making
- Tourists' typology