Abstract
This article presents a new typology of vacationers, which is based on decision-making variables rather than on traditional sociodemographic and psychographic criteria. We describe six types of vacationers: habitual, rational, hedonic, opportunistic, constrained, and adaptable. This typology emerged from an interpretive qualitative study of Belgian vacationers. Here factor and cluster analyses help us to quantitatively validate the typology on a representative sample of holidaymakers.
Original language | English |
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Pages (from-to) | 189-197 |
Number of pages | 9 |
Journal | Tourism Analysis |
Volume | 11 |
Issue number | 3 |
Publication status | Published - 2006 |
Keywords
- Decision making
- Segmentation
- Tourists' typology