Abstract
This article presents a new typology of vacationers, which is based on decision-making variables rather than on traditional sociodemographic and psychographic criteria. We describe six types of vacationers: habitual, rational, hedonic, opportunistic, constrained, and adaptable. This typology emerged from an interpretive qualitative study of Belgian vacationers. Here factor and cluster analyses help us to quantitatively validate the typology on a representative sample of holidaymakers.
| Original language | English |
|---|---|
| Pages (from-to) | 189-197 |
| Number of pages | 9 |
| Journal | Tourism Analysis |
| Volume | 11 |
| Issue number | 3 |
| Publication status | Published - 2006 |
Keywords
- Decision making
- Segmentation
- Tourists' typology
Fingerprint Dive into the research topics of 'Typology of vacation decision-making modes'. Together they form a unique fingerprint.
Cite this
Decrop, A., & Zidda, P. (2006). Typology of vacation decision-making modes. Tourism Analysis, 11(3), 189-197.