The re-regulation of working communities and relationships in the context of flexwork: A spacing identity approach

Existing studies on flexwork stress its individualizing inclination by showing how it gives autonomy to employees, boosts individual productivity, or supports personal well-being at the expense of group cohesiveness, social ties and other characteristics of the “collective” in organizations. Obviously, flexwork both continues and contributes to an individualization process of working activities and relationships. But, how exactly does flexwork re-regulate working relationships and communities? Is the “collective” irremediably damaged and doomed to disappear? Building on a case study conducted in an insurance company having implemented flexwork, we observe invisibilized employees working from diverse premises (e.g., home, office, etc.) initiating alternative ways of staying united and close. This article shows the re-regulation of these working relationships and communities' through a collective identity process involving de/re-spacing identity; i.e., the spatial and material aspects of flexible work in relation to identity.