The influence of the product's color ans shape on brand personality

G. PANTIN-SOHIER, Alain Decrop, J. BREE

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)69-80
Number of pages12
JournalInnovative Marketing
Volume1
Publication statusPublished - 2005

Cite this

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title = "The influence of the product's color ans shape on brand personality",
author = "G. PANTIN-SOHIER and Alain Decrop and J. BREE",
year = "2005",
language = "English",
volume = "1",
pages = "69--80",
journal = "Innovative Marketing",
issn = "1814-2427",
publisher = "LLC CPC Business Perspectives",

}

The influence of the product's color ans shape on brand personality. / PANTIN-SOHIER, G.; Decrop, Alain; BREE, J.

In: Innovative Marketing, Vol. 1, 2005, p. 69-80.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The influence of the product's color ans shape on brand personality

AU - PANTIN-SOHIER, G.

AU - Decrop, Alain

AU - BREE, J.

PY - 2005

Y1 - 2005

M3 - Article

VL - 1

SP - 69

EP - 80

JO - Innovative Marketing

JF - Innovative Marketing

SN - 1814-2427

ER -