The influence of the product's color an shape on brand personality

Gaëlle Pantin-Sohier, Alain Decrop

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 12th International Product Development Management Conference, Copenhagen, Denmark.
Place of PublicationCopenhagen, Danemark
PublisherEuropean Institute for Advanced Studies in Management
Publication statusPublished - 2005

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