Original language | English |
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Title of host publication | Proceedings of the 12th International Product Development Management Conference, Copenhagen, Denmark. |
Place of Publication | Copenhagen, Danemark |
Publisher | European Institute for Advanced Studies in Management |
Publication status | Published - 2005 |
The influence of the product's color an shape on brand personality
Gaëlle Pantin-Sohier, Alain Decrop
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution