Original language | English |
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Title of host publication | Marketing : responsible and relevant? |
Subtitle of host publication | proceedings of the 32nd EMAC conference, May 20-23rd, 2003, Glasgow 2003 |
Editors | Michael Saren, Alan Wilson |
Place of Publication | Glasgow |
Publisher | University of Strathclyde |
Publication status | Published - 2003 |
Event | 32nd European Marketing Academy (EMAC) Conference - Glasgow, UK (University of Strathclyde) Duration: 20 May 2003 → … |
Conference
Conference | 32nd European Marketing Academy (EMAC) Conference |
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City | Glasgow, UK (University of Strathclyde) |
Period | 20/05/03 → … |