The influence of message format on the effectiveness of print advertisements for tourism destinations

Alain Decrop, Fanny Bellour

    Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationMarketing in a Changing World
    Subtitle of host publicationScope, opportunities and challenges
    Place of PublicationBraga
    PublisherBarbosa e Xavier
    Publication statusPublished - 2002
    EventEuropean Marketing Academy Conferences: Marketing in a Changing World: Scope, opportunities and challenges - University of Minho, School of Economics & Management, Braga, Portugal
    Duration: 28 May 200231 May 2002
    Conference number: 31

    Symposium

    SymposiumEuropean Marketing Academy Conferences
    Abbreviated titleEMAC
    Country/TerritoryPortugal
    CityBraga
    Period28/05/0231/05/02

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