The impact of product packaging on brand image: Implications for new product development

Gaëlle Pantin-Sohier, Alain Decrop

Research output: Working paper

Original languageEnglish
Place of PublicationBirmingham
PublisherThought Leaders International Conference on Brand Management, Birmingham Business School
Publication statusPublished - 2007

Cite this

Pantin-Sohier, G., & Decrop, A. (2007). The impact of product packaging on brand image: Implications for new product development. Birmingham : Thought Leaders International Conference on Brand Management, Birmingham Business School.