The impact of product packaging on brand image: Implications for new product development

Gaëlle Pantin-Sohier, Alain Decrop

Research output: Working paper

Original language	English
Place of Publication	Birmingham
Publisher	Thought Leaders International Conference on Brand Management, Birmingham Business School
Publication status	Published - 2007

Cite this

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title = "The impact of product packaging on brand image: Implications for new product development",

author = "Ga{\"e}lle Pantin-Sohier and Alain Decrop",

year = "2007",

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publisher = "Thought Leaders International Conference on Brand Management, Birmingham Business School",

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AU - Decrop, Alain

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BT - The impact of product packaging on brand image: Implications for new product development

PB - Thought Leaders International Conference on Brand Management, Birmingham Business School

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