The impact of product packaging on brand image: Implications for new product development

Gaëlle Pantin-Sohier, Alain Decrop

Research output: Working paper

Original language	English
Place of Publication	Birmingham
Publisher	Thought Leaders International Conference on Brand Management, Birmingham Business School
Publication status	Published - 2007

Pantin-Sohier, G., & Decrop, A. (2007). The impact of product packaging on brand image: Implications for new product development. Birmingham : Thought Leaders International Conference on Brand Management, Birmingham Business School.

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