Sustainable and Collaborative Tourism in a Digital World

Alain DECROP, Antonia Correia, Alan Fyall, Metin Kozak

Research output: Book/Report/JournalBook


With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.

Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.

Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities. This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019.
Original languageEnglish
PublisherGoodfellow Publishing
ISBN (Electronic)9781911635789
ISBN (Print)9781911635765, 9781911635772
Publication statusPublished - Apr 2021


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