Rediscovering perception and preference judgments

Alain Decrop, Dirk Snelders

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationWorldwide Marketing?
Subtitle of host publicationProceedings of the 33rd (EMAC) Conference, Murcia 2004 : May, 18th-21st 2004, University of Murcia
Place of PublicationMurcia
PublisherUniversidad de Murcia
Publication statusPublished - 2004
Event33rd EMAC (European Marketing Academy) Conference - Murcia, Espagne
Duration: 17 May 2004 → …

Conference

Conference33rd EMAC (European Marketing Academy) Conference
CityMurcia, Espagne
Period17/05/04 → …

Cite this

Decrop, A., & Snelders, D. (2004). Rediscovering perception and preference judgments. In Worldwide Marketing?: Proceedings of the 33rd (EMAC) Conference, Murcia 2004 : May, 18th-21st 2004, University of Murcia Universidad de Murcia.