208 Downloads (Pure)

Abstract

Non-Fungible Tokens (NFTs) are digital certificates of ownership that can be attached to any virtual or physical item. Recently, they have become increasingly popular, especially with the advent of metaverses, virtual spaces that are shared and accessible online. Many organizations are launching NFT initiatives for a variety of reasons including retaining customers, developing new revenue streams, or demonstrating that they are keeping up with the latest technological advances. When organizations launch NFT initiatives, they attempt to provide value to NFT users in various ways, depending on the NFT characteristics. This paper is a preliminary study to understand the value offered by organizations and perceived by NFT users. We examine 46 NFT initiatives from 42 companies to determine what value can be provided to users of NFTs. The goal is to provide a basis for further analysis on the values of NFTs and to support the design of Information Systems embedding NFTs.
Original languageEnglish
Title of host publicationProceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023
EditorsTung X. Bui
PublisherIEEE Computer society
Pages4543-4552
Number of pages10
ISBN (Electronic)9780998133164
Publication statusPublished - 3 Jan 2023
Event56th Annual Hawaii International Conference on System Sciences, HICSS 2023 - Virtual, Online, United States
Duration: 3 Jan 20236 Jan 2023

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2023-January
ISSN (Print)1530-1605

Conference

Conference56th Annual Hawaii International Conference on System Sciences, HICSS 2023
Country/TerritoryUnited States
CityVirtual, Online
Period3/01/236/01/23

Keywords

  • blockchain
  • ERC-721
  • Non-Fungible Tokens (NFTs)
  • perceived value
  • smart contracts

Fingerprint

Dive into the research topics of 'Providing Customer Value through Non-Fungible Tokens: A Preliminary Study'. Together they form a unique fingerprint.

Cite this