On the impact of loyalty cards on store loyalty: The case of the customers' satisfaction towards rewards

Pietro Zidda, Nathalie Demoulin

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS)
Publication status	Published - 2006

Cite this

@inproceedings{2c3d158c3df04bd9a8151041d94060fc,

title = "On the impact of loyalty cards on store loyalty: The case of the customers' satisfaction towards rewards",

author = "Pietro Zidda and Nathalie Demoulin",

year = "2006",

language = "English",

booktitle = "Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS)",

}

On the impact of loyalty cards on store loyalty: The case of the customers' satisfaction towards rewards. / Zidda, Pietro; Demoulin, Nathalie.
Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS). 2006.

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution