On the impact of loyalty cards on store loyalty: The case of the customers' satisfaction towards rewards

Pietro Zidda, Nathalie Demoulin

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 13th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS)
Publication statusPublished - 2006

Cite this