Original language | English |
---|---|
Title of host publication | Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS) |
Publication status | Published - 2006 |
On the impact of loyalty cards on store loyalty: The case of the customers' satisfaction towards rewards
Pietro Zidda, Nathalie Demoulin
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution