|Title of host publication
|Proceedings of the 35th European Marketing Academy (EMAC) Conference, Milan, Italy, May.
|Published - 2005
On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market
Pietro Zidda, Nathalie Demoulin
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution