On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market

Pietro Zidda, Nathalie Demoulin

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 35th European Marketing Academy (EMAC) Conference, Milan, Italy, May.
Publication statusPublished - 2005

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