Original language | English |
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Title of host publication | Proceedings of the 35th European Marketing Academy (EMAC) Conference, Milan, Italy, May. |
Publication status | Published - 2005 |
On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market
Pietro Zidda, Nathalie Demoulin
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution