| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 32nd European Marketing Academy (EMAC) Conference, Glasgow, UK, May 21-23, |
| Publication status | Published - 2003 |
On a probabilistic approach to the problem of consumers' willingness-to-pay estimation
Pietro Zidda, Nadia SINIGAGLIA
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution