Motivation Trajectory of Attending Performing Arts: The Role of Knowledge

Zakia Obaidalahe, Nadia Steils

Research output: Contribution to journalArticle

Abstract

This study concerns the attendance motivations for cultural services based on the audience’ s level of knowledge. Its purpose is to define the role played by general knowledge (e.g., cultural education) and specific knowledge (e.g., communication around a cultural product) in the attendance motivation trajectory of a cultural service.
Original languageEnglish
JournalArts and the market
Publication statusAccepted/In press - 2017

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