Métaphore et publicité. Le cas Nearly new car

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@article{e06a1f10e69f41549fabd47cbe69ee2a,

title = "M{\'e}taphore et publicit{\'e}. Le cas Nearly new car",

keywords = "Didactique, Discours social, Publicit{\'e}, Rh{\'e}torique, Argumentation",

author = "Denis Saint-Amand",

year = "2013",

language = "Fran{\c c}ais",

volume = "86",

pages = "69--81",

journal = "Enjeux",

issn = "0771-6532",

publisher = "Presses Universitaires de Namur (PUN)",

}