Live is Life or Experiencing Performing Arts: Stressing the role of social dimensions

Maud Derbaix, Alain Decrop

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationRejuvenating Marketing: Contamination, innovation, integration
Subtitle of host publication34th EMAC Conference
Place of PublicationMilan
PublisherUniversità Bocconi
Publication statusPublished - 2005
Event34th EMAC Conference - Milan, Bocconi University, Italy
Duration: 24 May 2005 → …

Conference

Conference34th EMAC Conference
Country/TerritoryItaly
CityMilan, Bocconi University
Period24/05/05 → …

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