Live is Life or Experiencing Performing Arts: Stressing the role of social dimensions

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Rejuvenating Marketing: Contamination, innovation, integration
Subtitle of host publication	34th EMAC Conference
Place of Publication	Milan
Publisher	Università Bocconi
Publication status	Published - 2005
Event	34th EMAC Conference - Milan, Bocconi University, Italy Duration: 24 May 2005 → …

Cite this

@inproceedings{576c99139b4e48ce9f8e2f9eceabff95,

title = "Live is Life or Experiencing Performing Arts: Stressing the role of social dimensions",

author = "Maud Derbaix and Alain Decrop",

year = "2005",

language = "English",

booktitle = "Rejuvenating Marketing: Contamination, innovation, integration",

publisher = "Universit{\`a} Bocconi",

address = "Italy",

note = "34th EMAC Conference ; Conference date: 24-05-2005",

}