Let's talk about price! An exploratory study on prices awareness, perception and consciousness for the performing arts

Maud Derbaix, Alain Decrop, Pietro Zidda

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationSustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics
Subtitle of host publicationProceedings of the 35th European Marketing Academy (EMAC) Conference, Athens, Greece, May.
Place of PublicationAthens
PublisherEuropean Marketing Academy
Publication statusPublished - 2006
Event35th EMAC Conference - Athens, Athens University of Economics and Business
Duration: 23 May 2006 → …


Conference35th EMAC Conference
CityAthens, Athens University of Economics and Business
Period23/05/06 → …

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