Focusing on organic farmers, the paper seeks to understand the transition from conventional to organic farming. Two theoretical approaches are mobilized: cognitive dissonance and emotions. We show how cognitions and emotions evolve together during the three stages of transition. The first stage, corresponding to divestment from conventional agriculture, is characterized by a strong cognitive dissonance and the presence of "distancing emotions". The second stage, investment in organic farming, sees the farmer oscillating between several strategies to reduce the dissonance, and feeling "approaching emotions". During the third stage, dissonance is weaker and "affects" have taken the place of emotions.
|Number of pages||23|
|Journal||Cahiers Internationaux de Psychologie Sociale|
|Publication status||Published - 2010|