How much is my idol worth? Artist-related variables as determinants of price for pop concerts

Alain Decrop, Maud Derbaix

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationMarketing and the core disciplines : rediscovering references?
Subtitle of host publicationEMAC 38th Conference, 26-29 May 2009, Audiencia Nantes-France
Place of PublicationNantes
PublisherAudencia Nantes
Publication statusPublished - 2009
EventEuropean Marketing Academy Conference: Marketing of the Core Disciplines - Audencia Nantes- Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009
Conference number: 38

Symposium

SymposiumEuropean Marketing Academy Conference
Abbreviated titleEMAC
Country/TerritoryFrance
CityNantes
Period26/05/0929/05/09

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