Gamification, a flawless strategy? The effect of losing a contest in a co-creation community

Research output: Contribution to journalArticle

Original languageEnglish
JournalJournal of Interactive Marketing
Publication statusAccepted/In press - 2018

Cite this

@article{f63b9256c3634433b5d651a74fd8b603,
title = "Gamification, a flawless strategy?: The effect of losing a contest in a co-creation community",
author = "Wafa Hammedi",
year = "2018",
language = "English",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Gamification, a flawless strategy?

T2 - The effect of losing a contest in a co-creation community

AU - Hammedi, Wafa

PY - 2018

Y1 - 2018

M3 - Article

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

SN - 1094-9968

ER -