Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.
|Title of host publication||The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015)|
|Number of pages||8|
|Publication status||Published - 2015|
|Event||Ambient Systems, Networks and Technologies (ANT) 2015 - Greenwich University, London, United Kingdom|
Duration: 3 Jun 2015 → 5 Jun 2015
|Name||Procedia Computer Science|
|Conference||Ambient Systems, Networks and Technologies (ANT) 2015|
|Period||3/06/15 → 5/06/15|
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Colot, C., 29 Jan 2020
Student thesis: Doc types › Doctor of Economics and Business Management