From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework

Christian Colot; Isabelle Linden

doi:10.1016/j.procs.2015.05.028

From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework

Christian Colot, Isabelle Linden

Research Group on the Foundations of Computer Science

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

Abstract

Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.

Original language	English
Title of host publication	The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015)
Editors	Elhadi Shakshuki
Publisher	Elsevier
Pages	75-82
Number of pages	8
Volume	52
DOIs	https://doi.org/10.1016/j.procs.2015.05.028
Publication status	Published - 2015
Event	Ambient Systems, Networks and Technologies (ANT) 2015 - Greenwich University, London, United Kingdom Duration: 3 Jun 2015 → 5 Jun 2015

Publication series

Name	Procedia Computer Science
Publisher	Elsvier
Volume	52

Conference

Conference	Ambient Systems, Networks and Technologies (ANT) 2015
Country/Territory	United Kingdom
City	London
Period	3/06/15 → 5/06/15

Access to Document

10.1016/j.procs.2015.05.028

http://www.scopus.com/inward/record.url?scp=84939147422&partnerID=8YFLogxK

Leveraging the value of cutomer mobile data in depth and breadth
Colot, C. (Author)Linden, I. (Supervisor), Baecke, P. (Co-Supervisor), Gnabo, J.-Y. (President), Zidda, P. (Jury), George, M. (Jury) & Van den Poel, D. (Jury), 29 Jan 2020
Student thesis: Doc types › Doctor of Economics and Business Management

Cite this

Colot, C., & Linden, I. (2015). From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. In E. Shakshuki (Ed.), The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015) (Vol. 52, pp. 75-82). (Procedia Computer Science; Vol. 52). Elsevier. https://doi.org/10.1016/j.procs.2015.05.028

Colot, Christian ; Linden, Isabelle. / From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015). editor / Elhadi Shakshuki. Vol. 52 Elsevier, 2015. pp. 75-82 (Procedia Computer Science).

@inproceedings{8e72c9dd5fa24a9cb183ec2ae0b1f67a,

title = "From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework",

abstract = "Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.",

author = "Christian Colot and Isabelle Linden",

year = "2015",

doi = "10.1016/j.procs.2015.05.028",

language = "English",

volume = "52",

series = "Procedia Computer Science",

publisher = "Elsevier",

pages = "75--82",

editor = "Elhadi Shakshuki",

booktitle = "The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015)",

address = "Netherlands",

note = "Ambient Systems, Networks and Technologies (ANT) 2015 ; Conference date: 03-06-2015 Through 05-06-2015",

}

Colot, C & Linden, I 2015, From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. in E Shakshuki (ed.), The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015). vol. 52, Procedia Computer Science, vol. 52, Elsevier, pp. 75-82, Ambient Systems, Networks and Technologies (ANT) 2015 , London, United Kingdom, 3/06/15. https://doi.org/10.1016/j.procs.2015.05.028

From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. / Colot, Christian ; Linden, Isabelle.
The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015). ed. / Elhadi Shakshuki. Vol. 52 Elsevier, 2015. p. 75-82 (Procedia Computer Science; Vol. 52).

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework

AU - Colot, Christian

AU - Linden, Isabelle

PY - 2015

Y1 - 2015

N2 - Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.

AB - Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.

U2 - 10.1016/j.procs.2015.05.028

DO - 10.1016/j.procs.2015.05.028

M3 - Conference contribution

VL - 52

T3 - Procedia Computer Science

SP - 75

EP - 82

BT - The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015)

A2 - Shakshuki, Elhadi

PB - Elsevier

T2 - Ambient Systems, Networks and Technologies (ANT) 2015

Y2 - 3 June 2015 through 5 June 2015

ER -

Colot C , Linden I. From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. In Shakshuki E, editor, The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015). Vol. 52. Elsevier. 2015. p. 75-82. (Procedia Computer Science). doi: 10.1016/j.procs.2015.05.028

From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework

Abstract

Publication series

Conference

Access to Document

Fingerprint

Student theses

Leveraging the value of cutomer mobile data in depth and breadth

Cite this