Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market

Pietro Zidda, Nathalie Demoulin

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 15th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Zagreb, Croatia, July 15-17
Publication statusPublished - 2008

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