Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market

Pietro Zidda; Nathalie Demoulin

Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market

Pietro Zidda, Nathalie Demoulin

Centre for Research on Consumption & Leisure

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 15th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Zagreb, Croatia, July 15-17
Publication status	Published - 2008

Cite this

@inproceedings{288aaca854344b59b58e356390a3efbc,

title = "Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market",

author = "Pietro Zidda and Nathalie Demoulin",

year = "2008",

language = "English",

booktitle = "Proceedings of the 15th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Zagreb, Croatia, July 15-17",

}

Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market. / Zidda, Pietro; Demoulin, Nathalie.
Proceedings of the 15th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Zagreb, Croatia, July 15-17. 2008.

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution