Do theme parks deserve their success?

Vincenzo Verardi, Nicolas Gothelf, Denis Herbaux

Research output: Contribution to journalArticle

Abstract

ABSTRACT: This paper, starts by building a typology of theme parks, based on the satisfaction of consumers and the degree of "theming" using a dataset of 70 European parks. Then, controlling for the presence of outliers, the authors a ranking of parks with respect to prices and attendance. The article finally points out the main characteristics that impact theme parks attendance and entry prices. They stress the positive correlation between prices and attendanceand highlight the important underlying role of investments in this relation. © 2010 Business Perspectives, Sumy, Ukraine.
Original languageEnglish
Pages (from-to)48-61
Number of pages14
JournalInnovative Marketing
Issue number4
Publication statusPublished - 2010

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    Verardi, V., Gothelf, N., & Herbaux, D. (2010). Do theme parks deserve their success? Innovative Marketing, (4), 48-61.