Projects per year
|Translated title of the contribution||Do customers’ perceived benefits with loyalty programs influence their store loyalty? The case of hierarchical loyalty programs|
|Title of host publication||Actes du 30e Congrès International de l'Association Française du Marketing (AFM), Montpellier, France, Mai, 14-16|
|Publication status||Published - 2014|
- store loyalty
- hierarchical loyalty program
- perceived benefits
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- 1 Active
BRUNEAU, V. & ZIDDA, P.
1/10/11 → …
- 1 Participation in conference
Pietro Zidda (Speaker)14 May 2014 → 16 May 2014
Activity: Participating in or organising an event types › Participation in conference