Original language | English |
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Title of host publication | Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics |
Subtitle of host publication | Proceedings of the 35th European Marketing Academy (EMAC) Conference |
Place of Publication | Athens, Greece |
Publisher | European Marketing Academy |
Publication status | Published - 2006 |
Event | 35th EMAC Conference - Athens, Athens University of Economics and Business Duration: 23 May 2006 → … |
Conference
Conference | 35th EMAC Conference |
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City | Athens, Athens University of Economics and Business |
Period | 23/05/06 → … |