Do Category Relations Matter? A Conceptual Framework

Patricia Nisol, Pietro Zidda, Alain Decrop

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationSustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics
Subtitle of host publicationProceedings of the 35th European Marketing Academy (EMAC) Conference
Place of PublicationAthens, Greece
PublisherEuropean Marketing Academy
Publication statusPublished - 2006
Event35th EMAC Conference - Athens, Athens University of Economics and Business
Duration: 23 May 2006 → …


Conference35th EMAC Conference
CityAthens, Athens University of Economics and Business
Period23/05/06 → …

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