Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo

François Dessart; Enrique Bigné; Luisa Andreu

Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo

Translated title of the contribution: Green consumption and need for pride: willingness to purchase carbon offsetting in air transport

François Dessart, Enrique Bigné, Luisa Andreu

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

Abstract

The main purpose of this paper is to assess the role of pride needs in pro-environmental consumption and to check the applicability of determinants of general pro-environmental consumption to the specific demand for voluntary carbon offsetting schemes in air transport. Using an original hypothetical and realistic scenario methodology and discriminant analysis, findings show that (1) classically identified determinants of general pro-environmental consumption do not apply to the specific consumption of carbon offsetting schemes and (2) that introspective pride needs are a good determinant of the demand for pro-environmental services, whereas conspicuous pride needs would not be. Results are discussed in light of costly signaling theory and provide actionable managerial implications for the marketing of green products and services.

Translated title of the contribution	Green consumption and need for pride: willingness to purchase carbon offsetting in air transport
Original language	Spanish
Title of host publication	Proceedings of the National Congress of the European Academy of Management and Business Economics (AEDEM), Valencia, Spain, June.
Publication status	Published - 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

II.D.2. Identity and evolutionary aspects of sustainable consumption
DECROP, A. & DESSART, F.
1/10/10 → …
Project: PHD

Cite this

@inproceedings{f990e6af705a40f19e16ca9d0a3d5d49,

title = "Consumo ecol{\'o}gico y necesidades de orgullo: aplicaci{\'o}n a la demanda de programas de compensaci{\'o}n de carbono en el transporte a{\'e}reo",

abstract = "The main purpose of this paper is to assess the role of pride needs in pro-environmental consumption and to check the applicability of determinants of general pro-environmental consumption to the specific demand for voluntary carbon offsetting schemes in air transport. Using an original hypothetical and realistic scenario methodology and discriminant analysis, findings show that (1) classically identified determinants of general pro-environmental consumption do not apply to the specific consumption of carbon offsetting schemes and (2) that introspective pride needs are a good determinant of the demand for pro-environmental services, whereas conspicuous pride needs would not be. Results are discussed in light of costly signaling theory and provide actionable managerial implications for the marketing of green products and services.",

author = "Fran{\c c}ois Dessart and Enrique Bign{\'e} and Luisa Andreu",

year = "2011",

language = "Espagnol",

booktitle = "Proceedings of the National Congress of the European Academy of Management and Business Economics (AEDEM), Valencia, Spain, June.",

}

Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo. / Dessart, François; Bigné, Enrique; Andreu, Luisa.
Proceedings of the National Congress of the European Academy of Management and Business Economics (AEDEM), Valencia, Spain, June. . 2011.

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo

AU - Dessart, François

AU - Bigné, Enrique

AU - Andreu, Luisa

PY - 2011

Y1 - 2011

N2 - The main purpose of this paper is to assess the role of pride needs in pro-environmental consumption and to check the applicability of determinants of general pro-environmental consumption to the specific demand for voluntary carbon offsetting schemes in air transport. Using an original hypothetical and realistic scenario methodology and discriminant analysis, findings show that (1) classically identified determinants of general pro-environmental consumption do not apply to the specific consumption of carbon offsetting schemes and (2) that introspective pride needs are a good determinant of the demand for pro-environmental services, whereas conspicuous pride needs would not be. Results are discussed in light of costly signaling theory and provide actionable managerial implications for the marketing of green products and services.

AB - The main purpose of this paper is to assess the role of pride needs in pro-environmental consumption and to check the applicability of determinants of general pro-environmental consumption to the specific demand for voluntary carbon offsetting schemes in air transport. Using an original hypothetical and realistic scenario methodology and discriminant analysis, findings show that (1) classically identified determinants of general pro-environmental consumption do not apply to the specific consumption of carbon offsetting schemes and (2) that introspective pride needs are a good determinant of the demand for pro-environmental services, whereas conspicuous pride needs would not be. Results are discussed in light of costly signaling theory and provide actionable managerial implications for the marketing of green products and services.

M3 - Article dans les actes d'une conférence/un colloque

BT - Proceedings of the National Congress of the European Academy of Management and Business Economics (AEDEM), Valencia, Spain, June.

ER -

Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo

Abstract

UN SDGs

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Projects

II.D.2. Identity and evolutionary aspects of sustainable consumption

Cite this