Consuming Desire: The Female Body in Historical Advertising: How-to piece (Gender History)

Research output: Non-textual formWeb publication/site

Abstract

The images advertising women’s beauty and care tell a cleverly designed story intertwining social norms of desire, intimacy, and gender. This how-to piece offers prompts and archival resources to ito examine these images diachronically and for pedagogical purposes. Discussing this type of images provides a space of interrogation in which students can put under scrutiny which bodies are idealized and which bodies are invisibilized in diverse historical and cultural contexts.
Original languageEnglish
Media of outputOnline
Publication statusPublished - 10 May 2020
Externally publishedYes

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