| Original language | French |
|---|---|
| Pages (from-to) | 35-46 |
| Number of pages | 12 |
| Journal | Décisions Marketing |
| Volume | 64 |
| Publication status | Published - 2011 |
Construire une communauté de marque: le cas des clubs de vacances Lookéa
Laurent ARNONE, Alain Decrop
Research output: Contribution to journal › Article › peer-review