Channel choice behaviour for different usage situations: The case of the wine product category

Pietro Zidda, Larry Lockshin, Stéphanie van der Haert

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 36th European Marketing Academy (EMAC) Conference, Nantes, France, May 26-29
Publication status	Published - 2009

Cite this

@inproceedings{dc282c7e8be645c884b269346b97dcbc,

title = "Channel choice behaviour for different usage situations: The case of the wine product category",

author = "Pietro Zidda and Larry Lockshin and {van der Haert}, St{\'e}phanie",

year = "2009",

language = "English",

booktitle = "Proceedings of the 36th European Marketing Academy (EMAC) Conference, Nantes, France, May 26-29",

}