Channel choice behaviour for different usage situations: The case of the wine product category

Pietro Zidda, Larry Lockshin, Stéphanie van der Haert

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 36th European Marketing Academy (EMAC) Conference, Nantes, France, May 26-29
Publication statusPublished - 2009

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