Original language | English |
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Title of host publication | Proceedings of the 36th European Marketing Academy (EMAC) Conference, Nantes, France, May 26-29 |
Publication status | Published - 2009 |
Channel choice behaviour for different usage situations: The case of the wine product category
Pietro Zidda, Larry Lockshin, Stéphanie van der Haert
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution