Beyond Promotion-Based Store Switching: Antecedents And Patterns Of Systematic Multiple Store-Shopping

Els Gijsbrechts, Katia Campo, Patricia Nisol

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)5-21
Number of pages17
JournalInternational Journal of Research in Marketing
Volume25
Issue number1
Publication statusUnpublished - 2008

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