An exploration of the value of online brands' fans: is it worth listening to

Wafa Hammedi, Judith Chambo, Dominique Muller

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 19th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Vienna, Austria, July 9-12.
Publication statusUnpublished - 2012

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