Original language | English |
---|---|
Title of host publication | Proceedings of the 19th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Vienna, Austria, July 9-12. |
Publication status | Unpublished - 2012 |
An exploration of the value of online brands' fans: is it worth listening to
Wafa Hammedi, Judith Chambo, Dominique Muller
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution