Project Details
Description
This project is part of a Ph. D. dissertation. The purpose is to come to a better understanding and interpretation of consummers decision-making processes. A pure qualitative and interpretivistic approach is chosen.
| Status | Finished |
|---|---|
| Effective start/end date | 15/09/94 → 8/10/99 |
Keywords
- interpretivism
- tourism research
- decision-making process
- qualitative research
- consumer behavior
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