In this research, we try to understand the consumer's valuing process for the performing arts. We assume that the valuing process of performing arts is a dynamic one and that consumer updates his/her valuing process after each new experience. This "revised" evaluation framework will help him/her to value the next show he/she plans to attend.
|Effective start/end date||10/11/06 → …|
- dynamic process
- cumulative experiences
- performing arts