Project Details
Description
In this research, we try to understand the consumer's valuing process for the performing arts. We assume that the valuing process of performing arts is a dynamic one and that consumer updates his/her valuing process after each new experience. This "revised" evaluation framework will help him/her to value the next show he/she plans to attend.
| Status | Active |
|---|---|
| Effective start/end date | 10/11/06 → … |
Keywords
- dynamic process
- cumulative experiences
- performing arts
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