II.C.1. Impact of environmental drivers of Australian and French wine industries' success

Project: Research

Project Details


We investigate the external environment as one of the drivers for Australian wine sector success. We specifically study the role of market orientation, strategic orientation, innovative and entrepreneurial environment orientation, constraining legislation, industry infrastructure usage, industry plan support, and interorganizational collaboration as factors differentiating France and Australia wine industries.
Effective start/end date1/09/0431/03/07


  • business performance
  • external environment
  • market orientation
  • strategic orientation


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