The aim of this research is to better understand consumers' insensitivity to price for the performing arts. More specifically, we examine black market's practices for pop-rock concerts and consumers' motivations to buy tickets on such markets. We also plan to study limits of consumers' willingness-to-pay for live performances.
|Effective start/end date||10/11/06 → …|
- pop/rock concerts
- black market
- price insensitivity