II.A.4. Price insensitivity for the performing arts: Study of the black market for pop-rock concerts

  • DERBAIX, Maud (Researcher)

Project: Research

Project Details

Description

The aim of this research is to better understand consumers' insensitivity to price for the performing arts. More specifically, we examine black market's practices for pop-rock concerts and consumers' motivations to buy tickets on such markets. We also plan to study limits of consumers' willingness-to-pay for live performances.
StatusActive
Effective start/end date10/11/06 → …

Keywords

  • pop/rock concerts
  • black market
  • price insensitivity