Project Details
Description
The aim of this research is to better understand consumers' insensitivity to price for the performing arts. More specifically, we examine black market's practices for pop-rock concerts and consumers' motivations to buy tickets on such markets. We also plan to study limits of consumers' willingness-to-pay for live performances.
| Status | Active |
|---|---|
| Effective start/end date | 10/11/06 → … |
Keywords
- pop/rock concerts
- black market
- price insensitivity
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