I.D.7. Customer participation to loyalty programs. Definition, antecedents and consequences

Project: PHD

  • 2 Conference contribution
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  • 2014

    Pourquoi les entreprises devraient-elles s’intéresser à l’attitude des clients vis-à-vis de leur programme de fidélité ?

    Translated title of the contribution: Do customers’ perceived benefits with loyalty programs influence their store loyalty? The case of hierarchical loyalty programsBruneau, V. & Zidda, P., 2014, Actes du 30e Congrès International de l'Association Française du Marketing (AFM), Montpellier, France, Mai, 14-16.

    Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

  • Why do customer attitudes towards loyalty programs matter a lot?

    Bruneau, V. & Zidda, P., 2014, Proceedings of the 43rd European Marketing Academy (EMAC) Conference, Valencia, Spain, June 3-6.

    Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution