I.D.7. Customer participation to loyalty programs. Definition, antecedents and consequences

BRUNEAU, Virginie (PI)
ZIDDA, Pietro (CoI)

Centre for Research on Consumption & Leisure

Project: PHD

Research Output

2 Conference contribution

2 results

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2014

Pourquoi les entreprises devraient-elles s’intéresser à l’attitude des clients vis-à-vis de leur programme de fidélité ?

Translated title of the contribution: Do customers’ perceived benefits with loyalty programs influence their store loyalty? The case of hierarchical loyalty programsBruneau, V. & Zidda, P., 2014, Actes du 30e Congrès International de l'Association Française du Marketing (AFM), Montpellier, France, Mai, 14-16.

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

Why do customer attitudes towards loyalty programs matter a lot?

Bruneau, V. & Zidda, P., 2014, Proceedings of the 43rd European Marketing Academy (EMAC) Conference, Valencia, Spain, June 3-6.

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution