I.D.7. Customer participation to loyalty programs. Definition, antecedents and consequences

Research output

Research output per year 2014 2014 2014

• 2 Conference contribution

Research output per year

Research output per year

Search results

• 2014

  Pourquoi les entreprises devraient-elles s’intéresser à l’attitude des clients vis-à-vis de leur programme de fidélité ?

  Translated title of the contribution: Do customers’ perceived benefits with loyalty programs influence their store loyalty? The case of hierarchical loyalty programsBruneau, V. & Zidda, P., 2014, Actes du 30e Congrès International de l'Association Française du Marketing (AFM), Montpellier, France, Mai, 14-16.

  Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

  • Store Loyalty 100%
  • Loyalty Programs 90%
  • Perceived Benefits 78%
  • Apparel Industry 26%
  • Participation 17%

• Why do customer attitudes towards loyalty programs matter a lot?

  Bruneau, V. & Zidda, P., 2014, Proceedings of the 43rd European Marketing Academy (EMAC) Conference, Valencia, Spain, June 3-6.

  Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

  • Customer Attitude 100%
  • Loyalty Programs 99%
  • Enrollment 29%
  • Qualitative Study 10%