I.D.7. Customer participation to loyalty programs. Definition, antecedents and consequences

Project: PHD

Activities

  • 2 Participation in conference

43rd European Marketing Academy (EMAC) Conference, Valencia, Spain

Pietro Zidda (Speaker)

3 Jun 20146 Jun 2014

Activity: Participating in or organising an event typesParticipation in conference

30ème Congrès international de l'Association Française du Marketing (AFM), Montpellier, France

Pietro Zidda (Speaker)

14 May 201416 May 2014

Activity: Participating in or organising an event typesParticipation in conference