I.D.7. Customer participation to loyalty programs. Definition, antecedents and consequences

Activities

Activities per year 2014 2014 2014

• 2 Participation in conference

Activities per year

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• 43rd European Marketing Academy (EMAC) Conference, Valencia, Spain

  Zidda, P. (Speaker)

  3 Jun 2014 → 6 Jun 2014

  Activity: Participating in or organising an event types › Participation in conference

• 30ème Congrès international de l'Association Française du Marketing (AFM), Montpellier, France

  Zidda, P. (Speaker)

  14 May 2014 → 16 May 2014

  Activity: Participating in or organising an event types › Participation in conference