I.D.6. Mobile relationship marketing: How regulation affects firms' and consumers' attitudes and behaviours

Project: PHD

Project Details


This doctoral research looks at the relationship between firms and their customers from a technology and a regulation perspective. More specifically, we aim at exploring the antecedents and consequences of mobile technology adoption and usage by firms and their customers. We particularly investigate the impact on the adoption/usage processes of attitudes and behaviors towards regulation and how these attitudes and behaviors affect the quality of the firm-customer relationship.
Effective start/end date1/06/121/06/15


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