I.C.3. Shopping decision process in the grocery retail industry

Project: Research

Description

Commodity shopping behaviour is defined as a process of multiple and interrelated decisions. Motivations, feelings and attitudes determine how shoppers plan their process and the time and effort invested in. Time, store choice and purchase decisions describe the way they act. A shopper segmentation result from the purchase allocation among visits (frequency and type) and among stores (number and type).
StatusActive
Effective start/end date1/03/05 → …

Keywords

  • retailing
  • segmentation
  • customer shopping behavior