Project Details
Description
Commodity shopping behaviour is defined as a process of multiple and interrelated decisions. Motivations, feelings and attitudes determine how shoppers plan their process and the time and effort invested in. Time, store choice and purchase decisions describe the way they act. A shopper segmentation result from the purchase allocation among visits (frequency and type) and among stores (number and type).
| Status | Active |
|---|---|
| Effective start/end date | 1/03/05 → … |
Keywords
- retailing
- segmentation
- customer shopping behavior
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.