Accompagner le processus d'achat impliquant: Conception et Performance des Systèmes de Recommandations Interactifs

Deventer, Claire (Researcher)
Zidda, Pietro (Supervisor)
Heymans, Patrick (Co-supervisor)

Project: PHD

1 Conference contribution

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Conference contribution
Impact of Interactive Recommendation Systems on Shopping Outcomes: the Moderating Role of Trust, Innovativeness and Self-expressiveness
DEVENTER, C. & ZIDDA, P., 16 Sept 2020, (Accepted/In press) 11th European Marketing Academy (EMAC) Regional Conference. European Marketing Academy
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution