Accompagner le processus d'achat impliquant: Conception et Performance des Systèmes de Recommandations Interactifs

Research output

Research output per year 2020 2020 2020

• 1 Conference contribution

Research output per year

Research output per year

Search results

• Conference contribution

  Impact of Interactive Recommendation Systems on Shopping Outcomes: the Moderating Role of Trust, Innovativeness and Self-expressiveness

  DEVENTER, C. & ZIDDA, P., 16 Sept 2020, (Accepted/In press) 11th European Marketing Academy (EMAC) Regional Conference. European Marketing Academy

  Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

  • Roles 100%
  • Product Category 100%
  • Innovativeness 100%
  • Nonprofit Organizations 100%
  • Recommendation System 100%