"Why Medicinal Chemistry" is a competition that invites medicinal chemists to make an original video highlighting what medicinal chemists do and why it is important. Medicinal chemists from any level (eg. students to expert professionals) and affiliation (eg. academia and industry), as individuals or as groups of up to 4 medicinal chemists had to produce an original 1 minute video demonstrating the importance of Medicinal Chemistry to society. The video had to be targeted at a non-specialist audience.