Personal profile

Introduction

Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry.

Areas of expertise

External responsabilities

Awards

Diplomas

Introduction

Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA  . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012&2016. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. She is also the co-founder and co-chair of the international conference Let's Talk about Service ( LTAS) Empowered by SERVSIG of the American Marketing Association ( AMA).

Areas of expertise

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks

 

External responsabilities

Co-Founder and Co-chair of the  conference– Let’s Talk about Service (

LTAS- – AMA SERVSIG : (with Prof. Annouk Lievens UAntwerp  and Bart

Larivière ( UGent).

 

Academic Scholar at Cornell University-USA 

Visting Professor at University Hassan 1- Morrocco

Visiting Professor at University of Sfax-Tunisia

Member of the editorial boards:

• Journal of Service Management

• Journal of Service Marketing

 

Awards

  1. Robert Johnston Awards: Highly Commended Award 2015- Journal Of Service Management

    IBM Faculty Award- 2013

    Project Management Institute Research Award 2008

    Scholarship Docquier 2006

     

Diplomas

Education / Academic qualification

Doctor of Business Administration, Radboud University

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Word-of-mouth Business & Economics
Transactive memory systems Business & Economics
Brand community Business & Economics
Decision making Business & Economics
Screening Business & Economics
Customer engagement Business & Economics
Field study Business & Economics
Social environment Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2010 2016

Research Output 2007 2017

EWOM Engagement: Is it worth to talk only about Posters and Lurkers?

Hammedi, W. & Virlee, J. Apr 2017 Social Media and Tourism. Ashgate Publishing Ltd

Research output: ResearchChapter

la co-creation , une autre vision de la gestion “

Hammedi, W. 3 Mar 2015 Le nouvel ordre digital. Bebooks

Research output: ResearchChapter

Online customer engagement: Creating social environments through brand community constellations

Hammedi, W., Kandampully, J., Zhang, T. T. . C. & Bouquiaux, L. 19 Oct 2015 In : Journal of Service Management. 26, 5, p. 777-806 30 p.

Research output: Research - peer-reviewArticle

Customer engagement
Brand community
Social environment
modeling
positioning

Optimizing portfolio decision-making in service innovation

Hammedi, W. & Den Ambtman, A. 2014

Research output: Research - peer-reviewPaper

Prizes

2015 Robert Johnston Award- Highly Commended Awards

Wafa Hammedi (Recipient), 2015

Prize: Prize (including medals and awards)

IBM Research Faculty Award

Wafa Hammedi (Recipient), 1 Aug 2013

Prize: National/international honour

Activities 2005 2016

Cornell University

Hammedi, W. (Visiting researcher)
2016 → …

Activity: Research/Teaching in a external institution

Chaire qualité

Hammedi, W. (Speaker)
21 Oct 2015

Activity: Participating in or organising an eventParticipation in conference

14th International Research Symposium on Service Excellence in Management ( QUIS),

Hammedi, W. (Participant)
Jun 2015

Activity: Participating in or organising an eventParticipation in conference

Journal of Service Marketing (Journal)

Hammedi, W. (Editorial Board Member)
1 Jan 2015

Activity: Editorial activity

Journal of Service Management (Journal)

Hammedi, W. (Editorial Board Member)
1 Jan 2015

Activity: Editorial activity

Thesis

Adoption des innovations écologiques: cas des panneaux photovoltaiques

Author: ALLARD , A., Sep 2012

Supervisor: Hammedi, W. (Jury)

Student thesis: Master typesMaster of Management and business engineering

An Actor Dynamics Perspective of Socio-Technical Transitions: The Case Study of Energy Efficient Projects in the Information Technology Sector

Author: Lienart Van Lidth De Jeude, S., 20 Jun 2016

Supervisor: Castiaux, A. (Supervisor), Decrop, A. (President), Hammedi, W. (Jury), Swaen, V. (Jury), Williams, D. P. (Jury) & Ingham, M. (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management

An exploration of the value of online brand'sfans: is it worth listening to ?

Author: Chambou Simo, J. R., 2011

Supervisor: Hammedi, W. (Supervisor)

Student thesis: Master typesMaster of Management and business engineering

Open Innovation Practices in Services SMEs - A Stakeholders perspective

Author: Virlee, J., 7 Sep 2013

Supervisor: Hammedi, W. (Supervisor)

Student thesis: Master typesMaster of Management and business engineering

Sterotypes dans le domaine des services

Author: Hammedi, W., 23 Jan 2014

Supervisor: Decrop, A. (Supervisor)

Student thesis: Doc typesDoctor of Sciences