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Personal profile

Introduction

Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry.

Areas of expertise

External responsibilities

Awards

Diplomas

Introduction

Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA  . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012&2016. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. She is also the co-founder and co-chair of the international conference Let's Talk about Service ( LTAS) Empowered by SERVSIG of the American Marketing Association ( AMA).

Areas of expertise

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks

 

External responsibilities

Co-Founder and Co-chair of the  conference– Let’s Talk about Service (

LTAS- – AMA SERVSIG : (with Prof. Annouk Lievens UAntwerp  and Bart

Larivière ( UGent).

 

Academic Scholar at Cornell University-USA 

Visting Professor at University Hassan 1- Morrocco

Visiting Professor at University of Sfax-Tunisia

Member of the editorial boards:

• Journal of Service Management

• Journal of Service Marketing

 

Awards

  1. Robert Johnston Awards: Highly Commended Award 2015- Journal Of Service Management

    IBM Faculty Award- 2013

    Project Management Institute Research Award 2008

    Scholarship Docquier 2006

     

Diplomas

Education/Academic qualification

Doctor of Business Administration, Radboud University

Award Date: 30 Jun 2010

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Projects

Research Output

  • Social Media for Innovation: Dynamic and Organizational capabilities

    Hammedi, W., 3 Mar 2018, (Submitted) In : Journal of Business Research.

    Research output: Contribution to journalArticle

    A bricolage perspective on service innovation

    Witell, L., Gebauer, H., Jaakkola, E., Hammedi, W., Patricio, L. & Perks, H., 1 Oct 2017, In : Journal of Business Research. 79, p. 290-298 9 p.

    Research output: Contribution to journalArticle

  • EWOM Engagement: Is it worth to talk only about Posters and Lurkers?

    Hammedi, W. & Virlee, J., Apr 2017, Social Media and Tourism. Ashgate Publishing

    Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

    Prizes

    2015 Robert Johnston Award- Highly Commended Awards

    Hammedi, Wafa (Recipient), 2015

    Prize: Prize (including medals and awards)

    Best Paper Award From the French Marketing Association

    Hammedi, Wafa (Recipient), 16 May 2016

    Prize: Prize (including medals and awards)

    IBM Research Faculty Award

    Hammedi, Wafa (Recipient), 1 Aug 2013

    Prize: National/international honour

    Activities

    Let's Talk About Service

    Wafa Hammedi (Contributor)

    7 Dec 201710 Dec 2017

    Activity: Participating in or organising an event typesParticipation in conference

    Parsu Parasuraman

    Wafa Hammedi (Host)

    Apr 2017

    Activity: Hosting a visitor typesHosting an academic visitor

    Let's Talk About Service

    Wafa Hammedi (Contributor)

    8 Dec 2016

    Activity: Participating in or organising an event typesParticipation in conference

    Linda Nasr

    Wafa Hammedi (Host)

    5 May 2016

    Activity: Hosting a visitor typesHosting an academic visitor

    Kotaiba Aal

    Wafa Hammedi (Host)

    5 May 2016

    Activity: Hosting a visitor typesHosting a researcher

    Press / Media

    Gamification the next thing in service ?

    Wafa Hammedi, Thomas Leclerq & Allard Van Riel

    17/11/17

    1 Media contribution

    Press/Media: Expert Comment

    Et si la pauvreté se conjuguait avec l'économie de demain

    Wafa Hammedi

    14/01/17

    1 Media contribution

    Press/Media: Expert Comment

    " Innovation: Intelligence, Agilité et Collaboration"

    Wafa Hammedi

    20/12/12

    1 Media contribution

    Press/Media: Expert Comment

    " Innovation: Intelligence, Agilité et Collaboration"

    Wafa Hammedi

    30/11/12

    1 Media contribution

    Press/Media: Expert Comment

    Innovation pour tous, succès limité

    Wafa Hammedi

    6/06/12

    1 Media contribution

    Press/Media: Expert Comment