If you made any changes in Pure these will be visible here soon.

Personal profile

Introduction

Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry.

Areas of expertise

External responsibilities

Awards

Diplomas

Introduction

Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA  . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012&2016. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. She is also the co-founder and co-chair of the international conference Let's Talk about Service ( LTAS) Empowered by SERVSIG of the American Marketing Association ( AMA).

Areas of expertise

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks

 

External responsibilities

Co-Founder and Co-chair of the  conference– Let’s Talk about Service (

LTAS- – AMA SERVSIG : (with Prof. Annouk Lievens UAntwerp  and Bart

Larivière ( UGent).

 

Academic Scholar at Cornell University-USA 

Visting Professor at University Hassan 1- Morrocco

Visiting Professor at University of Sfax-Tunisia

Member of the editorial boards:

• Journal of Service Management

• Journal of Service Marketing

 

Awards

  1. Robert Johnston Awards: Highly Commended Award 2015- Journal Of Service Management

    IBM Faculty Award- 2013

    Project Management Institute Research Award 2008

    Scholarship Docquier 2006

     

Diplomas

Education/Academic qualification

Doctor of Business Administration, Radboud University

Award Date: 30 Jun 2010

Fingerprint Dive into the research topics where Wafa Hammedi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects

Research Output

Uncovering the dark side of gamification at work: Impacts on engagement and well-being

Hammedi, W., Leclercq, T., Poncin, I. & Alkire (Née Nasr), L., Jan 2021, In : Journal of Business Research. 122, p. 256-269 14 p.

Research output: Contribution to journalArticle

  • Health literacy and its effects on well-being: how vulnerable healthcare service users integrate online resources

    Virlée, J., van Riel, A. C. R. & Hammedi, W., 7 May 2020, In : Journal of Services Marketing. 34, 5, p. 697-715 19 p.

    Research output: Contribution to journalArticle

  • Opening the black box of gameful experience: Implications for gamification process design

    Leclercq, T., Poncin, I. & Hammedi, W., Jan 2020, In : Journal of Retailing and Consumer Services. 52, 101882.

    Research output: Contribution to journalArticle

  • When gamification backfires: the impact of perceived justice on online community contributions

    Leclercq, T., Poncin, I., Hammedi, W., Kullak, A. & Hollebeek, L. D., 23 Mar 2020, In : Journal of Marketing Management. 36, 5-6, p. 550-577 28 p.

    Research output: Contribution to journalArticle

  • Activities

    Let's Talk About Service

    Wafa Hammedi (Contributor)

    7 Dec 201710 Dec 2017

    Activity: Participating in or organising an event typesParticipation in conference

    Parsu Parasuraman

    Wafa Hammedi (Host)

    Apr 2017

    Activity: Hosting a visitor typesHosting an academic visitor

    Let's Talk About Service

    Wafa Hammedi (Contributor)

    8 Dec 2016

    Activity: Participating in or organising an event typesParticipation in conference

    Linda Nasr

    Wafa Hammedi (Host)

    5 May 2016

    Activity: Hosting a visitor typesHosting an academic visitor

    Kotaiba Aal

    Wafa Hammedi (Host)

    5 May 2016

    Activity: Hosting a visitor typesHosting a researcher

    Press / Media

    Gamification the next thing in service ?

    Wafa Hammedi, Thomas Leclerq & Allard Van Riel

    17/11/17

    1 Media contribution

    Press/Media: Expert Comment

    Et si la pauvreté se conjuguait avec l'économie de demain

    Wafa Hammedi

    14/01/17

    1 Media contribution

    Press/Media: Expert Comment

    " Innovation: Intelligence, Agilité et Collaboration"

    Wafa Hammedi

    20/12/12

    1 Media contribution

    Press/Media: Expert Comment

    " Innovation: Intelligence, Agilité et Collaboration"

    Wafa Hammedi

    30/11/12

    1 Media contribution

    Press/Media: Expert Comment

    Innovation pour tous, succès limité

    Wafa Hammedi

    6/06/12

    1 Media contribution

    Press/Media: Expert Comment