• 279 Citations
  • 7 h-Index
19982019

Research output per year

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Research Output

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Article
2018

Are loyalty program members really engaged? Measuring customer engagement with loyalty programs

Bruneau, V., Swaen, V. & Zidda, P., 1 Oct 2018, In : Journal of Business Research. 91, p. 144-158 15 p.

Research output: Contribution to journalArticle

2016

Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

de Kerviler, G., Demoulin, N. T. M. & Zidda, P., 1 Jul 2016, In : Journal of Retailing and Consumer Services. 31, p. 334-344 11 p.

Research output: Contribution to journalArticle

2009

Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market

Zidda, P. & Demoulin, N., 2009, In : Journal of Retailing. 85, 3, p. 391-405 15 p.

Research output: Contribution to journalArticle

2008

Les cartes de fidélité fidélisent-elles la clientèle ?

Zidda, P. & Demoulin, N., 2008, In : Reflets et perspectives de la vie économique. XLVII, 2, p. 35-41 7 p.

Research output: Contribution to journalArticle

On the impact of loyalty cards on store loyalty: Does customers' satisfaction towards rewards matter?

Demoulin, N. & Zidda, P., 2008, In : Journal of Retailing and Consumer Services. 15, 5, p. 386-398 13 p.

Research output: Contribution to journalArticle

2007

Behind the Australian wine industry's success: does environment matter?

Jordan, R., Zidda, P. & Lockshin, L., 2007, In : International Journal of Wine Business Research. 19, 1, p. 14-32 19 p.

Research output: Contribution to journalArticle

2006

Typology of vacation decision-making modes

Decrop, A. & Zidda, P., 2006, In : Tourism Analysis. 11, 3, p. 189-197 9 p.

Research output: Contribution to journalArticle

1998

Some Personal Views on the Current State and the Future of Locational Analysis

Zidda, P. & Researchers from ESI XII, N. V., 1998, In : European Journal of Operational Research. 104, 2 (January), p. 269-287 19 p.

Research output: Contribution to journalArticle