• 279 Citations
  • 7 h-Index
19982019

Research output per year

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Research Output

2019

Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy

Mallarge, J., Decrop, A. & Zidda, P., Sep 2019, Handbook of the Sharing Economy. Belk, R. W., Eeckhardt, G. M. & Bardhi, F. (eds.). Edward Elgar Publishing

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

2018

Are loyalty program members really engaged? Measuring customer engagement with loyalty programs

Bruneau, V., Swaen, V. & Zidda, P., 1 Oct 2018, In : Journal of Business Research. 91, p. 144-158 15 p.

Research output: Contribution to journalArticle

2017

Typologie des pratiques collaboratives et profil des consommateurs collaboratifs

Mallarge, J., Zidda, P. & Decrop, A., Jun 2017, La consommation collaborative : Enjeux et défis de la nouvelle société du partage. Bruxelles: De Boeck, p. de 51 à 80

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

2016

Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

de Kerviler, G., Demoulin, N. T. M. & Zidda, P., 1 Jul 2016, In : Journal of Retailing and Consumer Services. 31, p. 334-344 11 p.

Research output: Contribution to journalArticle

2014

Pourquoi les entreprises devraient-elles s’intéresser à l’attitude des clients vis-à-vis de leur programme de fidélité ?

Translated title of the contribution: Do customers’ perceived benefits with loyalty programs influence their store loyalty? The case of hierarchical loyalty programsBruneau, V. & Zidda, P., 2014, Actes du 30e Congrès International de l'Association Française du Marketing (AFM), Montpellier, France, Mai, 14-16.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Why do customer attitudes towards loyalty programs matter a lot?

Bruneau, V. & Zidda, P., 2014, Proceedings of the 43rd European Marketing Academy (EMAC) Conference, Valencia, Spain, June 3-6.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

2012

Designing loyalty programs that enhance customers' perceived value

Zidda, P., Demoulin, N. & Prosman, J., 2012, Proceedings of the 19th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Vienna, Austria, July 9-12.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Les bénéfices perçus d'une participation à un programme de fidélité influencent-ils la fidélité des clients à l'enseigne ? Le cas des programmes de fidélité multi-segments

Demoulin, N., Zidda, P. & Mallargé, J., 2012, Proceedings of the 28e Congrès International de l'Association Française du Marketing (AFM), Brest, France, May, 9-11.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Which benefits to provide to customers to enhance their satisfaction towards loyalty programs and their store loyalty? The particular case of hierarchical loyalty programs

Zidda, P., Demoulin, N. & Mallargé, J., 2012, Proceedings of the 41st European Marketing Academy (EMAC) Conference, Lisbon, Portugal, May 22-25.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

2011

Investigation of the effect of loyalty card membership levels on customers' perception of benefits and on their loyalty

Mallargé, J., Demoulin, N. & Zidda, P., 2011, Proceedings of the 18th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), San Diego, USA, July 15-17.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

2009

Channel choice behaviour for different usage situations: The case of the wine product category

Zidda, P., Lockshin, L. & van der Haert, S., 2009, Proceedings of the 36th European Marketing Academy (EMAC) Conference, Nantes, France, May 26-29.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market

Zidda, P. & Demoulin, N., 2009, In : Journal of Retailing. 85, 3, p. 391-405 15 p.

Research output: Contribution to journalArticle

2008

Channel choice behaviour for different usage situations: The case of the wine product category

Zidda, P., Lockshin, L. & van der Haert, S., 2008, Proceedings of the 4th International Conference of the Academy of Wine Business Research, Siena, Italy, July 17-19.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market

Zidda, P. & Demoulin, N., 2008, Proceedings of the 15th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Zagreb, Croatia, July 15-17.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Introduction au management

Zidda, P., 2008, Namur: FUNDP. Faculté des sciences économiques , sociales et de gestion. 2 p.

Research output: Book/Report/JournalScholarly edition

Les cartes de fidélité fidélisent-elles la clientèle ?

Zidda, P. & Demoulin, N., 2008, In : Reflets et perspectives de la vie économique. XLVII, 2, p. 35-41 7 p.

Research output: Contribution to journalArticle

On the impact of loyalty cards on store loyalty: Does customers' satisfaction towards rewards matter?

Demoulin, N. & Zidda, P., 2008, In : Journal of Retailing and Consumer Services. 15, 5, p. 386-398 13 p.

Research output: Contribution to journalArticle

2007

Behind the Australian wine industry's success: does environment matter?

Jordan, R., Zidda, P. & Lockshin, L., 2007, In : International Journal of Wine Business Research. 19, 1, p. 14-32 19 p.

Research output: Contribution to journalArticle

France-Australie: l'envers du décor

Jordan, R., Zidda, P. & Lockshin, L., 13 Jun 2007, Bacchus 2007: Enjeux, stratégies et pratiques dans la filière vitivinicole. Montaigne, E., d'Hauteville, F., Couderc, J. P. & Hannin, H. (eds.). Dunod, p. 259-284 26 p.

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

2006

Behind the Australian wine industry success: Does environment matter?

Zidda, P., Jordan, R. & Lockshin, L., 2006, Proceedings of the 3rd International Conference of the Academy of Wine Business Research, Montpellier, France, July 6-8 (*** Best Paper Award ***).

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Do Category Relations Matter? A Conceptual Framework

Nisol, P., Zidda, P. & Decrop, A., 2006, Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics: Proceedings of the 35th European Marketing Academy (EMAC) Conference. Athens, Greece: European Marketing Academy

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Introduction au management

Zidda, P., 2006, Namur: FUNDP. Faculté des sciences économiques , sociales et de gestion.

Research output: Book/Report/JournalScholarly edition

Let's talk about price! An exploratory study on prices awareness, perception and consciousness for the performing arts

Derbaix, M., Decrop, A. & Zidda, P., 2006, Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics: Proceedings of the 35th European Marketing Academy (EMAC) Conference, Athens, Greece, May.. Athens: European Marketing Academy

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

On the impact of loyalty cards on store loyalty: The case of the customers' satisfaction towards rewards

Zidda, P. & Demoulin, N., 2006, Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS).

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Typology of vacation decision-making modes

Decrop, A. & Zidda, P., 2006, In : Tourism Analysis. 11, 3, p. 189-197 9 p.

Research output: Contribution to journalArticle

La fixation de prix d'accès aux musées

Zidda, P., Decrop, A. & Derbaix, M., 2005, La Culture Mise à Prix. In, M. (ed.). p. 19-49 31 p.

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market

Zidda, P. & Demoulin, N., 2005, Proceedings of the 35th European Marketing Academy (EMAC) Conference, Milan, Italy, May..

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Typology of vacation decision-making modes

Decrop, A. & Zidda, P., 2005, Proceedings of the 4th CPTHL Symposium: Consumer Psychology of Tourism, Hospitality, and Leisure Research, Montréal, Canada, July 17-20..

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

2004

De l'impact de la carte de fidélité sur la fidélité à l'enseigne : Le cas de la satisfaction des clients relative au système de rétribution

Zidda, P., DEMOULIN, N. & SENY, J., 2004, Actes du 7ème Colloque Etienne THIL, La Rochelle, France, Septembre..

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

2003

Le consentement à payer: Etude de ses déterminants dans le domaine des soins de santé à domicile

Derbaix, M., Sinigaglia, N. & Zidda, P., 2003, Actes du 19e Congrès International de l'Association Française du Marketing (AFM), Tunis, Tunisia, May 6-7..

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

On a probabilistic approach to the problem of consumers' willingness-to-pay estimation

Zidda, P. & SINIGAGLIA, N., 2003, Proceedings of the 32nd European Marketing Academy (EMAC) Conference, Glasgow, UK, May 21-23, .

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

2002

Estimating customers' willingness-to-pay by means of a probabilistic elicitation method : The case of home nursing services

Zidda, P., SINIGAGLIA, N. & Derbaix, M., 2002, Proceedings of the Marketing Science Conference, Edmonton, Canada, June 26-28, .

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

2000

Intercept-and-Follow surveys in retailing: An empirical study of store choice

Zidda, P. & Bultez, A., 2000, Proceedings of the Marketing Science Conference, Los Angeles, USA, June 22-25,.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

1998

Some Personal Views on the Current State and the Future of Locational Analysis

Zidda, P. & Researchers from ESI XII, N. V., 1998, In : European Journal of Operational Research. 104, 2 (January), p. 269-287 19 p.

Research output: Contribution to journalArticle